Articles by Cognisant Associates |
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From time to time our associates publish articles on wide ranging subjects from business issues to political commentary. These articles are opinions and personal views of our associates and are designed to provoke debate by challenging conventional thinking, encouraging our readers and visitors to think outside the accepted conventions.
If you wish to publish these articles on your own Website, please read the notes on copyrights and please comply to the conditions set out on each individual article.
Sadly most websites are underwhelming their owners and visitors equally. ‘So it is time for our website to have a facelift?’ I hear you say. Given that many companies rely on their web presence survival, what normally follows next would be funny if it were not so serious.
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With the increasing influence and change of marketing focus to Internet, we have the usual unsavoury characters arriving on the scene. Where there is money, there is a scam. SMEs are particularly vulnerable to this as most do not have the resources, the time or the knowledge to distinguish a genuine SEO company from the fraudsters.
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With all the hype and excitement around Internet marketing, you sometimes get the impression that marketing as a whole is now just about web presence and nothing else! But if you put all your efforts into this area, and forget the core principals of holistic marketing, you may pay the ultimate price in business. Whatever happened to the five Ps of Holistic Marketing?
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If you need to talk to your potential customers in their own native language, then you need a multi-lingual website. Do not be tempted to use Automated Translation tools or you will pay a heavy price.
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Business grooming is not distress management and will prevent management-by-crisis enabling companies to manage change, respond to prevailing market conditions and secure the necessary funds to thrive.
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As a medium of communication the Interne has risen in importance at a breathtaking rate. Regardless of your industry, it has become a key element of the marketing channels which are used to reach consumers of products or services. How effectively is your website performing its function?
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In the competitive and fast moving world of Internet, it is baffling as to why website owners insist on having an Introduction Page (also known as Welcome page) with flash movies and graphics instead of a content rich homepage. See why Welcome pages are not so welcoming.
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"Crisis of Confidence"
We are entering the unchartered waters of the new Modern Global Economy - witnessing floundering politicians who look overwhelmed by the magnitude of the task ahead, and the economists who have thrown out the rulebook.
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"Creating Wealth or Value "
With the economic crisis that followed the worldwide collapse of the financial and banking systems, there is a moment of truth looming for the concept of free markets and Capitalism. Can Capitalism overcome these as they did Communism?
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