Market Entry
We have many clients in the technology sector, which means that we come across many equipment manufacturers, product owners and distribution channels. As a result we are able to see synergies, opportunities and technology threats before others do, and we can use this knowledge to gain strategic advantage for our clients. However, we do not have any affiliations, relationships or agendas with any of these parties and are therefore able to offer impartial advice when connecting channels to products or when introducing companies which we feel may benefit from working together in some form.
Vendors & Channels
It would be impossible for us to fulfil our role without having constant dialogue with manufacturers, technology owners and innovators. This allows us to provide two key inputs to our customers:
First – we are able to provide strategic insight and alerts, and to develop response plans to disruptive technologies, which in turn help to steer product adoption plans.
Second – many of our assignments involve product or service diversification planning. These projects provide the perfect opportunity to marry up suitable and motivated channels and vendors in order to bolster their existing operations, channels and sales.
All vendors, and in particular those based outside of the European Union, are always seeking new channels through which they can offer their products and services. We can identify channels which are able to offer distribution, value-added services or value-added resale. This allows full exploitation of routes to market and builds on synergies between vendors and channels, hence maximising their respective opportunities.