About Us
ABOUT US

Who Are We?

POWERING YOUR BUSINESS

We are experts

Cognisant Associates is made up of seasoned individuals who are experienced within their selected industry and specialists fields. They have worked within these industries for many years, where they gained personal experience of operational issues, enabling them to bring intimate knowledge and invaluable expertise to the table.

We aim to build individual and long-term relationships with our clients. This includes following their progress closely and keeping in regular contact even after our assignment has come to an end. We remain fully engaged and are ready to step back in at any time if needed, to help give your business the success it deserves.

Powering Business
OUR TEAM

Meet Our Extraordinary Team

Ali Zartash Lloyd

Senior Partner

About

Until January 2006, Ali was the European Sales, Marketing and Services Director at Samsung Business Communications. In this role he managed geographically dispersed operations in the UK and Europe. During his time at Samsung he revolutionised the UK operation whilst delivering significant sales growth throughout the European Union.

Prior to Samsung, Ali was the Global SME Product Director at Avaya Inc. (previously Lucent Technologies Inc.) responsible for Global SME products. During his tenure he lead the team responsible for the launch of IP Office globally, which went on to become the lead product for Avaya in SME space.

Ali’s experience of business re-engineering was gained during his leadership roles at Samsung, Avaya Inc. and Lucent Technolgies Inc. In these roles he was responsible for putting together strategies for a range of planned changes within his business units. Within both organisations he was also responsible for managing the implementation of a fundamental re-engineering of operations, human resources, skill base, product portfolio, pricing, and routes-to-market.

Ali is a business graduate from University of Leicester, with a number of post-graduate credits to his name including an MBA. He was a member of Institute of Directors (IoD) whilst living in the UK and acts as a ‘Wise Owl’ to a number of companies in a non-executive capacity.

Caroline Zartash Lloyd

Caroline Zartash Lloyd

Partner

About
Caroline speaks Spanish fluently and has lived in Spain for over 14 years in total. From 2006 until 2015 Caroline ran an award-winning Rural Hotel in Spain, managing the day-to-day running of the business. Her hotel became renowned for high level of service, warm hospitality, excellent food, and amazing attention to detail. During this time she also helped a number of friends and acquaintances find perfect holiday and investment properties in Spain including projects requiring complete rebuilds of old ruins. Her knowledge of Malaga province, Spanish Culture, and complex regulations has made her an indispensable asset to anyone looking to buy or invest in properties in Spain. Her experience in hospitality and Andalucian Regulations mean you want her on your side if you are buying any business that is property based such as Hotels, B&Bs, etc. Before moving to Spain on permanent basis she was the head of fundraising for a number of major and national charities in the UK managing large fundraising departments, and volunteers. She organised major fundraising events at key venues such as the Number 10, V&Al, and Chatsworth House. During her 15 years as professional fundraiser she raised significant funding for well-known and respected charities in the UK including RNIB, MenCap, and Sense.
Jason Rivero

Jason Rivero

Legal Counsel
About

Jason is a qualified lawyer with licence to practice in Spain and law degree from University of Malaga. He is fluent in Spanish and English, and specialises in Contracts, Conveyancing, and Residency in Spain.

Jason has a great eye for attention to details and is passionate about customer service, which is a rare quality in legal profession. He understands the legitimate concerns of anyone buying a property or business outside of their home country. He spends whatever length of time is needed to clarifying, reassure, and explain legal options in Spain, so that clients truly understand the implications, options, and legal remedies open to them.

His firm can also provide financial advice on how best structure client’s purchase, business, and tax arrangements. This ensures clients comply with Spanish taxation laws, and are not exposed to unexpected tax demands few years down the line.

His firm also provides professional advice for business owners in order to comply with Spanish tax regulations as well as ensuring they take advantage of any tax breaks or financially beneficial business structure.

Jason can organise Spanish non-residents as well as residents tax returns, wills, and other fiscal matters that can become complex and expensive if left unattended.

Share this page