Art of Pricing
6 Secrets of Successful Pricing Strategy I was talking with a potential client and we were discussing general approach to pricing. After […]
Category: Marketing
Living in your own bubble
The rise of Social Media and our ability to select the content we are exposed to, means we no longer have to […]
6 Steps to Profitable Hotel Rate Management
Hotel Rate Strategies In summer of 2010 the OFT (Office of Fair Trading) announced investigation into hotel portals for alleged price fixing. […]
Hotel Portals – How safe is your trip?
5 Shocking Facts You Should Know About Hotel Portals Are you safe when you book via Hotel Portal? The holiday industry was […]
Science of Customer Satisfaction
5 Golden Rules With the economic downturn that followed the 2009 banking crises, attention has shifted towards cost reduction, profitability and growth. […]
4 Reasons We Must Stop Google Now
Google is a Threat to the Republic of Internet. Google’s motto used to be “Don’t be Evil” but we see more and […]
5Ps of Holistic Marketing
Whatever happened to the five Ps of Holistic Marketing? The Forgotten Five Ps of Marketing With all the hype and excitement around […]